Global Brand
Simplicity Index 2016

A study on how consumers rank leading brands, the role social media plays in their
lives, and why simplicity pays for the brands that embrace it.

Since 2009, a stock portfolio comprised of the publicity traded simplest brands, in our global Top 10 has outperformed the major indexes.

61%

The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications

64%

The percentage of consumers willing to pay more for simpler experiences

62%

Employees who can be considered Brand Champions in companies perceived to be simple

$ 8 6 0 0 0 0 0 0 0 0 0 $86 Billion

The amount of money brands are leaving on the
table when they don't simplify

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For even more more data and brand stories that illustrate how simplicity pays for brands of all sizes, download the report.

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