Global Brand
Simplicity Index 2016

A study on how consumers rank leading brands, the role social media plays in their
lives, and why simplicity pays for the brands that embrace it.

Since 2009, a stock portfolio comprised of the publicity traded simplest brands, in our global Top 10 has outperformed the major indexes.
The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications
The percentage of consumers willing to pay more for simpler experiences
Employees who can be considered Brand Champions in companies perceived to be simple
The amount of money brands are leaving on the
table when they don't simplify

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For even more more data and brand stories that illustrate how simplicity pays for brands of all sizes, download the report.